Smear for Smear!

Campaign overview: 

Smear for Smear was a campaign aimed at woman to highlight the importance of going for a smear test. There are thousands of women diagnosed with abnormal cells every day but over 90% are completely normal. People have died of cervical cancer and various other problems but if you are tested regularly it could possibly be treated and cured.

 

How did the campaign engage their audience? (3 examples):

1. The campaign engaged their audience by posting photos on their own social media pages for people to view. People could do this by tagging (#jostrust or #smearforsmear). This would then link to Jo's page and link to other people who have joined in.

2. They also got the health board to help them and provide them with all the statistics to make a successful advert. In the adverts they also used celebrity examples and their influence made other people get involved.

3. It was an easy task for girls to take part in as all they had to do was smear their lipstick. Most people took a photo of this too. This engaged males also as they may have had partners or family/friends with cervical issues.

 

How did the campaign get users linking/participating? (3 examples):

1. People took photos of themselves with smeared lipstick and posted it on social media and linked by tagging the campaign.

2. You could also share your posts for more people to see and influence them.

3. You could also participate by simply donating to help the campaign raise money to pay for more research and help find more cures and more means of prevention. 

Evaluate the success of the campaign 

The campaign proved to be successful as as well as raising a lot of money it also provided people with a lot of evidence that would make them think twice before not going for their smear. More people have went and got the test done as numbers have went up. In schools there is a staggering amount of girls receiving the HPV vaccine to help fight against ever getting cervical cancer and giving both the teenager and their parents more information on the disease.